Teresa Troyer
Un-spun Chapters 3 & 4
In the book Un-Spun: Fining Facts in a World of [Disinformaiton], the authors Brooks Jackson and Kathleen Hall Jamieson the “Tricks of the Deception Trade”.
• Tall coffee isn’t tall in relation to anything else on the menu.
• Large olives are really medium-sized.
• Montana based Evergreen Foundation is supported by companies that cut down trees.
• Politician says “cut” – almost never mans that spending will actually go down.

UnSpun Essay
Chapter 1 & 2
Teresa Troyer
July 3, 2008
Authors, Brooks Jackson and Kathleen Jamieson wrote, "un-Spun finding facts in a world of [disinformation]", to attempt to unravel and reveal the deception and lies that come at us, GQ Public, from advertisers and politicians, on a daily basis. In a world of mixed signals and misinformation we need to educate ourselves to the reality of disinformation and learn to identify when we are hearing it. The information we hear and accept can mean the difference between life and death or electing the wrong person into office.

Ok I have officially decided that I am lost. I have read the other summarys and see that I blew it. Was this summary suppose to be written like an essay? I have got back to the assignment page and it is sounding more like it was. GEEEEZZZ. Now what? Any input?

UnSpun Summery
Chapter 2
Teresa Troyer
June 27, 2008
Chapter 2, “A Bridesmaid’s ad Breath”, Warning signs of Trickery gives a glimpse of how you can start to spot deceptive talk. Here are the highlights.
• Writing ads that play on the fears and emotions of the listeners.
• Listerine ads appealed to fear with a simple, unspoken message: use our product, or risk losing friends or even a future spouse because of putrid breath that you may not even know you have.
• Warning sign: If it’s scary, be wary.

UnSpun Summery
Chapter 1
Teresa Troyer
June 27, 2008
• From Clark Stanley’s Snake Oil in 1906 to Emu Oil in 2006, one hundred years and the deception on baseless claims are as underhanded now as they were back in the day.
• Spin pervades both commerce and politics.
• Whole companies have been built on marketing with false of deceptive advertising.

It must be just me but I have had a really tough time finding this thing. I have never Blogged before so bear with me.