Color Symbolism

This material may help you make more sense of a website should you use one in your essay.

Color Symbolism

As you will see, the color can represent varying, and often conflicting, concepts. You will have to make some judgment calls regarding what a particular color might mean in a particular context.

Red: excitement, energy, passion, desire, speed, strength, power, heat, love, aggression, danger, fire, blood, war, violence, aggression, all things intense and passionate.

Yellow: Joy, happiness, optimism, idealism, imagination, hope, sunshine, summer, gold, philosophy, dishonesty, cowardice, betrayal, jealousy, covetousness, deceit, illness, hazard

Blue:  Peace, tranquility, calm, stability, harmony, unity, truth, confidence, conservatism, security, cleanliness, order, loyalty, sky, water, cold, technology, depression, appetite suppressant

Orange: energy, balance, warmth, enthusiasm, vibrant, expansive, flamboyant, demanding of attention

Green: Nature, environment, healthy, good luck, renewal, youth, vigor, spring, generosity, fertility, jealousy, inexperience, envy, misfortune.

Purple:  Royalty, spirituality, nobility, ceremony, mysterious, transformation, wisdom, enlightenment, cruelty, arrogance, mourning.

Gray: Security, reliability, intelligence, staid, modesty, dignity, maturity, solid, conservative, practical, old age, sadness, boring

Brown:  Earth, hearth, home, outdoors, reliability, comfort, endurance, stability, simplicity, comfort

White: Reverence, purity, simplicity, cleanliness, peace, humility, precision, innocence, youth, birth, winter, snow, good, sterility, marriage (western cultures), death (eastern cultures), cold, clinical, sterile

Black: Power, sexuality, sophistication, formality, elegance, wealth, mystery, fear, evil, anonymity, unhappiness, depth, style, sadness, remorse, anger, underground, good technical color, death (western cultures).