Brooks Jackson and Kathleen Hall Jamieson write to show the public how fraudulant the world is. In the first chapter they write about how "Politicians deliver even bigger doses of presricption-strength deception..." and go on to give various examples most of which come from the Kerry/Bush campaign of 2004. All of the examples given continually show how each of the two men embelish the tales of their opponents political history. The writers also cover advertising campaigns for everyday products. Listerine's history is covered from the 1923 begining to now. All through it's history Listerine has continually falsified information surrounding the product and even continues by rearanging words because the government finally jumped them about the false advertising. From politics to everyday products, advertisers and politicians will say whatever it takes to sell a product or themselves.

Chapter two deals with the "fear factor" being used today. In the example of "Bush's "Day of Horror", Jackson and Jamieson write about the Sate of the Union address of January 23, 2003, regarding Saddam Hussein. He played on the still fresh scars of the country following 9/11 to get us into a war that years later was found to have been started without real reson. In another section of the chapter the writers cover "The Blame Game". This method is highly effective when the public has little background information with which to dispute a politician or company when they point the finger at someone else. The blame game is used most often in politics when one person says something that is supposed to have a certain inmapct but does the exact opposite. To avoid too much trouble with the public that person points to a "lower" being and blames them for the misinformation.